In a nostalgic nod to one of Bollywood's most iconic films, Kaho Naa Pyaar Hai was re-released in cinemas to celebrate its 25th anniversary. However, the re-run did not meet the expectations, turning out to be a commercial disappointment. Directed by Rakesh Roshan and starring his son Hrithik Roshan alongside Ameesha Patel, the film originally catapulted both actors into stardom with its 2000 release.

The re-release of Kaho Naa Pyaar Hai aimed to leverage the film's legacy, but it seems that the magic didn't translate this time around. The movie, which was once celebrated for its compelling narrative, memorable music, and Hrithik's dance prowess, managed to collect only a meager 50 lakhs over its opening weekend in 2025. This figure starkly contrasts with the film's original success, where it not only became a blockbuster but also one of the highest-grossing films of that year.

The re-release was scheduled to coincide with Hrithik Roshan's 51st birthday, perhaps hoping to ride on the wave of nostalgia and the actor's enduring fan base. However, posts on social media indicate that the audience's enthusiasm was not as robust as anticipated. Some users described the re-run as a "colossal failure", reflecting a sentiment that Hrithik Roshan's star power might not be enough to draw crowds to a film from a bygone era without the novelty of a new release or significant promotional efforts.

This re-run's poor performance echoes a pattern seen with other re-released films, where the nostalgia factor doesn't always translate into box office success. The industry has witnessed similar outcomes with other re-releases, where the charm of the past doesn't necessarily rejuvenate box office numbers in the present.

In conclusion, the re-run of Kaho Naa Pyaar Hai serves as a reminder that even films with a historical impact and beloved status can struggle in today's cinema landscape, especially when competing against new releases and changing audience tastes. The film, although a landmark in Indian cinema, could not replicate its original glory, marking another low note for re-release strategies in Bollywood.