Laalo – Krishna Sada Sahaayate, a Gujarati devotional drama, isn’t just hanging on, it’s thriving. These days, most regional films barely get a few weeks in theatres before disappearing, but Laalo’s still running strong. Five weeks in, it’s already pulled in about ₹19 crore across India, and it’s on track to cross ₹20 crore any day now.

The story so far? Nothing about this film’s journey has been typical. When it hit screens on October 10, 2025, the numbers were humble: ₹40 lakh in the first week, ₹30 lakh the next, and then ₹75 lakh in week three. Nothing to write home about, honestly. But week four changed everything. Suddenly, Laalo raked in a staggering ₹15 crore in just one week. That’s not a typo. Out of nowhere, it caught fire. And the momentum didn’t stop there. The Friday of week five saw collections jump to ₹2.75 crore, nearly seven times what it made on the previous Friday. That kind of leap, especially for a Gujarati film this late into its run, is practically unheard of.

So, what sparked this wild turnaround? Industry insiders point to good old-fashioned word-of-mouth. More shows started popping up in smaller towns, and people just kept talking about it. Suddenly, Laalo wasn’t just another niche release; it became a phenomenon. Trade analysts are calling week four’s surge “unprecedented” for Gujarati cinema.

Usually, films open big and then fade fast. Laalo did the opposite: it started slow, then caught a second wind and kept climbing. That’s pretty rare in today’s movie business and almost never happens in India’s box office scene. Now, it’s inching toward the list of top-grossing Gujarati films ever. If this pace keeps up, it might even take the crown.

Of course, there’s the big question: can Laalo keep riding this wave, or will new releases slow it down? Maybe the run ends soon, maybe not. But honestly, even if it stopped today, it’s already a win. A regional drama on a tight budget, in the Gujarati language, pulling in this kind of audience? That’s huge.

For an industry that usually gets drowned out by Bollywood and southern blockbusters, Laalo’s rise is a shot of hope. People will show up for a good story, you just have to give them one worth rallying behind.